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Showing posts with the label Mobile Could Be What Makes Private Social Networks Succeed

Mobile Could Be What Makes Private Social Networks Succeed

Mobile Could Be What Makes Private Social Networks Succeed Photos, location, professional networking, or all your real-life friends… Instagram, Foursquare, LinkedIn and Facebook lead social networking today because they’ve found existing the types of networks to connect users around. Now a new generation of startups has been showing up in recent months, trying to nail another type of networking that so far has yielded no big success: small, very personal networks. Like you how use texts with your closest friends. These companies are looking pretty healthy — almost too healthy, if you look at some of their valuations versus their user numbers — and it’s because of how they’re using mobile. Path is the market leader here, even if the overall market is small today. Having relaunched last fall as mobile-only network for close friends that provides a cool spinny menu feature for actions like photos and check-ins, the company has shown enough progress that it was able to raise $30 million a...